Karl had a great conversation with Susan MacNicol this morning.
Susan MacNicol has more than 25 years of business experience spanning several industries including media, entertainment, retail, higher education and data. Her roles have ranged from marketing, employment branding and client relations, to sales, recruiting and training.
After a successful management career at both domestic and international companies, including Fortune 500 organizations, Susan established her marketing consulting firm in 2001. Through her company, she has completed projects for non-profits, small businesses and enterprise level companies. Some clients include: Experian, Nielsen, Charter Business, Office Max, Sears Holdings, Ericsson, Charter Cable, Time Warner, Level 3 Communications, International Channel Networks, United Artists/Regal Cinemas, Columbia College Chicago, BCCA (Broadcast Cable Credit Association) and Johnson & Johnson.
Specific areas of focus throughout her career include: corporate and regional recruiting and employment branding; local and national sales, advertising, promotions and publicity campaigns; domestic and international marketing, events and corporate sponsorships; client relations, training and business development.
Prior to establishing her marketing consulting firm, Susan held sales and marketing management positions at HSA – High Speed Access Corp, STARZ Encore Group, Orbit Satellite and Radio Networks (Rome, Italy), Samuel Goldwyn Studios, Columbia TriStar Television Distribution and Columbia Pictures (Sony Pictures Entertainment).