Sit back and think about all the products and services you have purchased over the years, and ask yourself the question – “why did you buy from that person, or company?”
I’m guessing because you felt confident that the product or service would deliver the results you were hoping for, or at least you hoped it would.
If it did, I’m sure you kept with it and you purchased again.
But the journey leading up to the buying decision was full of milestones, that usually get checked off as the journey of the purchase, and these include feeling confident and secure in your choice.
So what makes a buyer feel this way?
• Great Customer Experience
• Good Reviews
• Confident that they deliver
If you know your product you should come over a subject matter expert, your passion for your solution should shine through in everything you do, say and present. This should also translate to your sales staff, operations and all other channels that represent you.
You can only do this by leading by example, turning every opportunity in to a sales message, and creating an environment that makes you a subject matter expert, for example:
• Pick a Pain Point
• Showcase a success story
• Give Examples of your solution
• Highlight results
• Create a call to action
If you become the star of your own “solution”, people will turn to you to help them with their problems, of which you have solutions, you become the celebrity – and your fans (customers) will seek you out.
Finding ways to broadcast this message is easier than ever before, the choices are vast, but the key is how to get your “show” in front of the right audience?
There are organic ways to drive traffic to your content, but they are usually slow and unimpressive, with very little results.
You need to seek out people with the problem you have a solution for , and associating your topic with an existing audience is the best and most effective way to gain credibility.
You should look for channels that have various ways they connect with their audience.
For example look for shows that align with you message, and have personalities/ hosts that can represent your brand.
Make sure they have other elements to push out promotions to encourage viewers to watch your segment, show or presentation.
• A good viewer generated email list
• Active Social Media activity
• Promotional Opportunities
• Lead Generation Solutions
• Advertising Support
In summary if you can position your company, brand, product or solution as the place to go you will get attention, and this leads to proposals, and eventually sales.
Craft your story today, and develop your audience.